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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 153 ) 〈TOP〉
  1. 任國光 (2009)。消費者產品涉入、知覺風險對購買意願的影響—零售通路喜好程度的干擾效果。元智大學管理研究所碩士論文,未出版,桃園縣。
    連結:
  2. 朱國光、李奇樺 (2008)。影響消費者對自有品牌態度與購買行為相關因素之研究。臺灣企業績效季刊,Vol.2, No.1, pp.93~117。
    連結:
  3. 江彥樺 (2009)。品牌來源國混淆對品牌偏好之影響:以即溶咖啡為例。國立暨南國際大學國際企業學系碩士論文,未出版,南投縣。
    連結:
  4. 呂錦棠 (2003)。品牌形象與來源國形象關係之研究—產品屬性效果之探討。元智大學管理研究所碩士論文,未出版,桃園縣。
    連結:
  5. 李元榮 (2008)。手機品牌來源國與製造來源國的國家形象對消費者購買意願影響之研究。淡江大學企業管理學系碩士在職專班碩士論文,未出版,臺北縣。
    連結:
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