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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 124 ) 〈TOP〉
  1. 王柏鈞 (民95)。部?格的?想世界-使用者人格特質與使用動機?為之關?性初探。淡江大學大眾傳播學系傳播碩士班碩士?文。
  2. 李姿慧 (民95)。部落格在行銷溝通效果之探討。元智大學企業管理學系碩士論文。
  3. 李昆諭 (民95)。部落格網站使用行為之研究。中原大學資訊管理研究所碩士論文。
  4. 周?軒 (民94)。網誌的的使用者與使用?為之研究。元智大學資訊傳播學系研究所-網?傳播組碩士?文。
  5. 林育則 (民90)。廣告效果測試之研究。國立政治大學企業管理學系碩士論文。
Times Cited (3) 〈TOP〉
  1. 黃慧文(2010)。部落格之置入性行銷文章的行銷觀光溝通效果。臺東大學資訊管理學系碩士班學位論文。2010。1-99。 
  2. 楊明君(2010)。臺北縣國小高年級學童使用部落格之自我揭露與人際關係之研究。臺東大學進修部教學科技碩在職進修專(暑)學位論文。2010。1-184。 
  3. 朱楚文(2010)。部落客不能說的秘密─揭開置入性行銷的神秘面紗。臺灣大學新聞研究所學位論文。2010。1-88。 
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