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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 88 ) 〈TOP〉
  1. .王曉波編,2002,臺灣的殖民地傷痕,臺?市:海峽學術出版社。
  2. .姚村雄,2005,設計本事,臺?市:遠足文化。
  3. .呂紹理,2005,展示臺灣:權力、空間與殖民統治的形象表述,臺北市:麥田出版社。
  4. .陳柔縉,2007,囍事臺灣,臺北市:東觀。
  5. .楊中芳,1989,廣告的心理原理,臺北市:遠流。
Times Cited (3) 〈TOP〉
  1. 胡甜甜(2010)。兩岸四地生肖郵票圖像表現發展比較。臺中科技大學商業設計系碩士班學位論文。2010。1-221。 
  2. 古蕙華(2011)。日治後期臺灣皇民化運動中的圖像宣傳與戰時動員(1937-1945)—以漫畫和海報為中心。臺灣師範大學歷史學系在職進修碩士班學位論文。2011。1-194。
  3. 劉彥甫(2012)。廣告與國家:戰後臺海兩岸主要報紙醫藥廣告之研究(1949-1966)。中央大學歷史研究所學位論文。2012。1-146。
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