Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 43 ) 〈TOP〉
    1. 1.王年正(2004),「台灣都會區保健食品消費者購買決策之研究」,臺中健康暨管理學院經營管理研究所。
    2. 4.沈孝思(2005),「品牌形象、知覺品質、知覺價值、顧客滿意與再購買意願之研究-以保健食品為例」,國立成功大學高階管理碩士在職專班碩士論文。
    3. 9.陳怡芬(2004),「不同通路購買保健食品之消費特性研究」,淡江大學管理科學研究所。
    4. 10.陳俊峰(2005),「影響消費者購買保健食品決策因素之研究-以多層次傳銷為例」,國立成功大學高階管理碩士在職專班。
    5. 13.徐莉蓁(2003) ,「國內大學生對健康食品的認知及使用行為之研究」,高雄醫學大學行為科學研究所碩士班。
    Times Cited (2) 〈TOP〉
    1. 林珈芝(2011)。社會資本、知識分享行為與購買行為關係之研究以健康食品為例。中央大學企業管理學系學位論文。2011。1-83。
    2. 陳羿璇(2012)。新竹地區某教學醫院糖尿病病人膳食補充劑(健康食品)之使用行為與相關因子調查。中山醫學大學營養學研究所學位論文。2012。1-109。
    Altmetrics 〈TOP〉
    E-mail :
    When an article is available to download, a notice will be sent to your mailbox address.
    E-mail :