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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 140 ) 〈TOP〉
  1. 1. 王世慧(2011),手機使用者之產品涉入程度與品牌忠誠度之關係研究,淡江大學企業管理學系碩士在職專班。
  2. 3. 呂芷霖(2008),以探討個人導向、品牌知覺價值與品牌形象關係之研究,國立台北大學企業管理學系碩士論文。
  3. 5. 李國瑋、李應註 (2010),電腦使用者界面的改良設計與科技接受模式之驗證, 資訊管理學報, 17(4) , pp.1- 30。
  4. 6. 李國瑋(2010),從實體銀行到網路銀行 - 理性決策的分析觀點,國科會提案NSC 100-2410-H-025-019-。
  5. 7. 李淑雲(2012),以社會影響因素觀點探討消費者對平板電腦使用意圖之研究,國立台中科技大學企業管理系事業經營碩士班碩士論文。
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