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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 106 ) 〈TOP〉
  1. 4吳永琪(2008) 「台中市文理補習班品牌經營與品牌權益之研究,中台科技大學企業管理系研究所」,未出版碩士論文。
  2. 9林水順、莊英慎(2000)「技職學院行銷作為與特性認知分析-以國立勤益技術學院會為例」,中華管理學報 1(1),頁 33-53。
  3. 11林俊良(2004)「消費者對台灣大哥大企業形象的認知-以台中地區為例」,未出版碩士論文,彰化大葉大學企業管理系研究所。
  4. 20施豐坤(2012) 「服務品質與顧客滿意之研究-以補習班為例」,逢甲大學國際經營管理系碩士在職專班論文。
  5. 38曾柔鶯、許維哲(2009) 「消費者對於品牌計程車忠誠度之實證研究」,顧客滿意學刊,5﹝1﹞,33-64
Times Cited (1) 〈TOP〉
  1. 劉祖成(2016)。誰能勝出?補習班動態能耐對服務創新與經營績效影響之研究。淡江大學企業管理學系碩士在職專班學位論文。2016。1-148。
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