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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 111 ) 〈TOP〉
  1. 周偉菁(2015),負面事件下品牌個性契合度與企業回應策略對消費者擬人化品牌態度的影響-探討品牌責任的中介效果。義守大學企業管理學系碩士班。
  2. 林南宏、王文正、邱聖媛、鍾怡君(2007),產品知識及品牌形象對購買意願的影響-產品類別的干擾效果。大同大學事業經營研究所。
  3. 段曉莉(2014),以人格特質和自我概念品牌投入探討品牌社群純虛擬在場經驗對牌態度與購買意圖之影響。 臺北科技大學經營管理系碩士班。
  4. 崔爾雅(2009),品牌個性與自我一致性對品牌忠誠度影響之研究-以國際連鎖餐廳為例。國立高雄餐旅學院餐旅管理研究所。
  5. 張曼玲、錢曉慧、李奇翰(2012),FCB 的廣告規劃策略在休閒產業的應用:產品類 別與廣告呈現方式對品牌經驗的交互效果。亞洲大學休閒與遊憩管理學系。
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