DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link
「
https://doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
https://doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing a document with a DOI, the DOI permanent URL should always be presented (if using APA or Chicago format, present https://doi.org/DOI number). If using a citation format that does not specify DOI, the DOI permanent URL should still be presented as a priority.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
廣告訴求、訊息豐富性、品牌信任對購買意願關係之研究-以記帳士事務所為例
林雅慧 , Masters Advisor:賴明政
繁體中文
記帳士 ; 理性訴求 ; 感性訴求 ; 訊息豐富性 ; 品牌信任 ; 購買意願 ; Certified Tax agents ; rational appeal ; emotional appeal ; Information Richness ; Brand Trust ; Purchasing Intention


- 朱國明(2008)。御宅族與一般消費者於網際網路之訊息溝通效果。第十一屆電子商務學術研討會。
連結: - 吳文貴、羅浣云(2011)。簡訊廣告標題與廣告訴求之廣告效果研究。行銷評論,第八卷第二期。267-284。
連結: - 李正文、牟立萱(2012)。廣告訴求與產品涉入對廣告溝通效果之影響。先進工程學刊,第七卷第四期。203-212。
連結: - 林育則、夏康寧(2011)。奢侈品之炫耀性、涉入程度與心流體驗對消費者購買意願之影響—以高價盆栽為例。企業管理學報。89。57-80。
連結: - 林陽助、李佳珂、李宜致、林吉祥、傅筱雯(2009)。廣告訴求、產品屬性及消費者自我監控程度對廣告效果之影響–以銀髮族產品為例。澄清醫護管理雜誌,第五卷第四期。9-22。
連結: