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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing a document with a DOI, the DOI permanent URL should always be presented (if using APA or Chicago format, present number). If using a citation format that does not specify DOI, the DOI permanent URL should still be presented as a priority.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 242 ) 〈TOP〉
  1. 朱國明(2008)。御宅族與一般消費者於網際網路之訊息溝通效果。第十一屆電子商務學術研討會。
  2. 吳文貴、羅浣云(2011)。簡訊廣告標題與廣告訴求之廣告效果研究。行銷評論,第八卷第二期。267-284。
  3. 李正文、牟立萱(2012)。廣告訴求與產品涉入對廣告溝通效果之影響。先進工程學刊,第七卷第四期。203-212。
  4. 林育則、夏康寧(2011)。奢侈品之炫耀性、涉入程度與心流體驗對消費者購買意願之影響—以高價盆栽為例。企業管理學報。89。57-80。
  5. 林陽助、李佳珂、李宜致、林吉祥、傅筱雯(2009)。廣告訴求、產品屬性及消費者自我監控程度對廣告效果之影響–以銀髮族產品為例。澄清醫護管理雜誌,第五卷第四期。9-22。
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