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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing a document with a DOI, the DOI permanent URL should always be presented (if using APA or Chicago format, present number). If using a citation format that does not specify DOI, the DOI permanent URL should still be presented as a priority.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 96 ) 〈TOP〉
  1. 2. 何雍慶、林美珠(2006)。品牌認同和品牌形象之關聯性研究--以公寓大廈管理服務業為例,東海管理評論,8(1),231-265。
  2. 3. 何雍慶、蔡青姿(2009)。脈絡線索對網路購物之影響─以知覺風險模式為中介效果。顧客滿意學刊,5(1),121-148。
  3. 5. 呂文琴、蔡瑤昇、洪志州、高國書(2012)。部落格代言人對瀏覽者正面口碑影響之研究:以閱讀動機為干擾變數。商略學報,4(3),189-203。
  4. 7. 林妙雀、李建裕(2010)。吞世代少年品牌形象及品牌態度之研究-以同儕從種行為為干擾變數,行銷評論,7(4),525-556。
  5. 8. 林彣珊、唐嘉鴻(2010)。網路口碑說服效果之研究,行銷評論,7(2),187-208。
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