DOI
stands for Digital Object Identifier
(
D
igital
O
bject
I
dentifier
)
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link
「
https://doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
https://doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing a document with a DOI, the DOI permanent URL should always be presented (if using APA or Chicago format, present https://doi.org/DOI number). If using a citation format that does not specify DOI, the DOI permanent URL should still be presented as a priority.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration ( doi.airiti.com ) 。
章雅榛 , Masters Advisor:楊東震
繁體中文
DOI:
10.6343/ISU.2014.00076
品牌形象 ; 促銷知覺價值 ; 正面口碑 ; 品牌態度 ; 購買意圖 ; Brand Image ; Perceived Promotion Value ; Word-of-mouth Intention ; Attitude Toward Product ; Purchase Intension


- 2. 何雍慶、林美珠(2006)。品牌認同和品牌形象之關聯性研究--以公寓大廈管理服務業為例,東海管理評論,8(1),231-265。
連結: - 3. 何雍慶、蔡青姿(2009)。脈絡線索對網路購物之影響─以知覺風險模式為中介效果。顧客滿意學刊,5(1),121-148。
連結: - 5. 呂文琴、蔡瑤昇、洪志州、高國書(2012)。部落格代言人對瀏覽者正面口碑影響之研究:以閱讀動機為干擾變數。商略學報,4(3),189-203。
連結: - 7. 林妙雀、李建裕(2010)。吞世代少年品牌形象及品牌態度之研究-以同儕從種行為為干擾變數,行銷評論,7(4),525-556。
連結: - 8. 林彣珊、唐嘉鴻(2010)。網路口碑說服效果之研究,行銷評論,7(2),187-208。
連結: