顧客消費行為、品牌形象及顧客滿意度關聯性之研究－以E-DA Outlet Mall為例

謝宜靜

doi:10.6343/ISU.2014.00171

44.192.94.86，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Electrical Engineering & Computer Science > Department of Management Information Systems
Social Sciences > Management

Bibliography Management Tool

Related Links

Report an Issue

Purchase Single Articles

Download PDF

顧客消費行為、品牌形象及顧客滿意度關聯性之研究－以E-DA Outlet Mall為例

The Study of the relationship among Consumer Behavior, Brand Image, and Customer Satisfaction－ An Example of the E-DA Outlet Mall

謝宜靜 , Masters　　Advisor：吳靖純　　

繁體中文 DOI： 10.6343/ISU.2014.00171

品牌；顧客滿意度；顧客消費行為；百貨公司； Brand ； Consumer Behavior ； Customer Satisfaction ； Department Stores ； E-DA Outlet Mall

Abstract │ Reference (160) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Modern Companies are affected by the trend of the time, And due to the improvement of life standard in Taiwan, Companies should be careful consideration owned by itself competitive with other companies of the difference in the fierce competitive environment. In addition to the living standards being gradually being improved in Taiwan, modern companies are affected by the trend of time, thus causing companies in a fierce competitive environment to be faced with careful consideration of their competiveness and differences with other enterprises.
We want to discuss the company, E-DA Outlet Mall. They have new types of operations. Our secondary study focuses on E-Da Outlet Mall, which has new approaches to their operations. We can observe the rise of new consumer trends and understand how to build a unique corporate brand image to attract consumers, understand customer needs , and how companies interact with customers to maintain good customer relationships. In this study, we consider E-DA as a brand to measure the brand images’ dimension factors , discuss consumer behavior shown by customer satisfaction, conduct a consumer consumption based study using questionnaires, And by the results of research and analysis to understand consumer behavior for E-DA of  special relevance to the brand image and customer satisfaction.Then proposing recommendations for E-DA Outlet Mall to make improvements, improving both service quality and customer satisfaction.

Reference ( 160 ) 〈TOP〉

2. 丁學勤、陳正男(2001)。內容分析建購量販店商店形象決定因素之研究。管理評論，第21卷，第1期，89-113頁。
連結：
3. 方文昌、張重昭、林建煌、汪志堅(2006)。台灣行銷與消費者行為研究論文在國際頂尖期刊的發表現況。行銷評論，第3卷，第2期，137-148頁。
連結：
10. 吳政文、陳律盛(2012)。大學功能性品牌形象、聲望性品牌形象對學生知覺品質之影響－以元智大學為例。運動與遊憩研究，第6卷，第4期，39-57頁。
連結：
16. 林建煌(2007)。消費者行為。台北：智勝文化事業股份有限公司。
連結：
20. 林聖偉，李君如(2006)。旅行業品牌形象、知覺價值、顧客滿意度與忠誠度關係之研究。旅遊管理研究，第6卷，第1期，63-81頁。
連結：

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：