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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 160 ) 〈TOP〉
  1. 2. 丁學勤、陳正男(2001)。內容分析建購量販店商店形象決定因素之研究。管理評論,第21卷,第1期,89-113頁。
  2. 3. 方文昌、張重昭、林建煌、汪志堅(2006)。台灣行銷與消費者行為研究論文在國際頂尖期刊的發表現況。行銷評論,第3卷,第2期,137-148頁。
  3. 10. 吳政文、陳律盛(2012)。大學功能性品牌形象、聲望性品牌形象對學生知覺品質之影響-以元智大學為例。運動與遊憩研究,第6卷,第4期,39-57頁。
  4. 16. 林建煌(2007)。消費者行為。台北:智勝文化事業股份有限公司。
  5. 20. 林聖偉,李君如(2006)。旅行業品牌形象、知覺價值、顧客滿意度與忠誠度關係之研究。旅遊管理研究,第6卷,第1期,63-81頁。
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