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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 61 ) 〈TOP〉
  1. 王明元、李明聰、徐慧嫻(2011)。感知價值、滿意度與忠誠度之研究-以高雄市打狗英國領事官邸餐廳為例。商業現代化學刊,6(1),73-92。
  2. 甘美玲(2006)。知覺價格、知覺品質與知覺價值對購買意願之關係研究-以消費者購買數位內容產品為實證。國立成功大學未出版碩士論文,台南市。
  3. 李奇勳(2007)。知覺風險對消費者知覺價值之形成所扮演角色的探討。管理學報,24(2),167-190。
  4. 吳長生(2011)。外部線索對私有品牌知覺品質與知覺風險之影響。行銷評論,8(3),385-404。
  5. 何宥緯(2011)。服務品質、知覺價值與顧客滿意度、顧客忠誠度之關聯性研究。國立政治大學未出版碩士論文,台北市。
Times Cited (1) 〈TOP〉
  1. 朱家靚(2017)。卡通圖像聯名行銷的視覺吸引力、感知享受、感知價值與產品視覺美感中心性關係之研究。義守大學管理碩博士班學位論文。2017。1-75。
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