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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 92 ) 〈TOP〉
  1. 3. 田瑞駒、張志雄、薛文盛,「網路購物知覺風險因素之實證研究」,2009年,興國學報,pp.81-97。
  2. 4. 余濬杰,「民宿外部線索、知覺風險與購買意願關係之研究」,2013年,朝陽科技大學休閒事業管理所。
  3. 5. 李奇勳,「知覺風險對消費者知覺價值之形成所扮演角色的探討」,2006年,管理學報第24卷第2期,pp.167-190。
  4. 10. 林南宏、王文正、邱聖媛、鐘怡君,「產品知識及品牌形象對購買意願的影響-產品類別的干擾效果」,2007年,行銷評論第4卷第4期,pp.481-504。
  5. 15. 邱毓萍,「資訊豐富度對網路購物意願之研究」,2001年,交通大學傳播研究所。
Times Cited (1) 〈TOP〉
  1. 陳加倫(2015)。以整合性科技接受理論2、知覺風險及知覺信任觀點探討消費者使用Beacon應用程式之行為意圖。淡江大學企業管理學系碩士班學位論文。2015。1-75。 
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