消費者心目中理想之智慧型手機分析與探討-以南部某手機電訊行顧客群為例

鄧宏翊

doi:10.6343/ISU.2014.00387

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消費者心目中理想之智慧型手機分析與探討-以南部某手機電訊行顧客群為例

Analysis and Study of Consumer’s Ideal Smart Phone –An Example from the Consumers of a Southern Taiwan Telecommunication Store

鄧宏翊 , Masters　　Advisor：梁鐿徽　　

繁體中文 DOI： 10.6343/ISU.2014.00387

行動通訊；智慧型手機；消費者行為； mobile communication ； Smart Phone ； consumer behavior

Abstract │ Reference (49) │ Altmetrics

Abstract 〈TOP〉

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Following the rapid evolution of high technology, the requirement of mobile communication, wireless internet and multimedia entertainment for modern people is more desired than ever. The product positioning of so called Smart Phone has also changed from previous pure communication products into today’s personalized electronic products.

In the past, the impression of Smart Phone is likely as complicated operation interfaces, big and heavy appearances, suitable only for business purposes and so on. After such big companies as Apple and Samsung have launched many types of popular touch phones, with the simple and friendly operation and the slim and light design, the consumer group and market of Smart Phone is gradually expanded.

Due to the unprecedented market competition, new Smart Phone products are continuous introduced, type of products are also diversified. Thanks to the wide spreading of 3G and Wi-Hi internet, many younger generations are holding Smart Phone and using “APP” software very often. Particularly, under the efforts of telecommunication industry, more and more value added services suitable for every Smart Phone are promoted for entertainment, leisure, business, information etc. to satisfy different customers’ various needs. Smart Phone almost comes to be a hot electronic product for consumer.

The purpose of this study is to investigate which feathers are required to be considered as consumer’s ideal Smart Phone. The study is conducted by the survey of questionnaire in a telecommunication store located in southern Taiwan. Through the replies of questionnaires, we can analysis which feathers may be the deciding factors of consuming behavior in purchasing of Smart Phone.

Reference ( 49 ) 〈TOP〉

3. Teece, D. J. 1986. Profiting from Technological Innovation: Implications for Integration Collaboration, Licensing and Public Policy. Research Policy, Vol.15: 285-305.
連結：
中文部份
1. 尤克熙(2002年12月)，「Smart Phone發展現況與趨勢分析」，資策會MIC報告。
2. 王尹軒 (2004年9月7日)，什麼是智慧手機，iThome 電子報。取自：http://www.ithome.com.tw/itadm/article.php?c=25920
3. 王佳寧 (2010年8月12日) ，微型投影新世代先進微系統年底進入量產階段。DIGITIMES。取自：http://www.digitimes.com.tw/tw/dt/n/shwnws.asp?CnlID=13&Cat=10&Cat1=&id=194781

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