企業策略、製造策略、行銷策略及資訊系統策略之策略配適對企業績效影響

宋詩夫

doi:10.6343/ISU.2015.00344

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企業策略、製造策略、行銷策略及資訊系統策略之策略配適對企業績效影響

The Effect of Fit among Business Strategy, Manufacturing Strategy, Marketing Strategy, and Information Systems Strategy on Business Performance

宋詩夫 , Ph.D　　Advisor：吳昭彥　　Co-advisor ：陳岳陽

繁體中文 DOI： 10.6343/ISU.2015.00344

企業策略；製造策略；行銷策略；資訊系統策略；策略配適； Business Strategy ； Manufacturing Strategy ； Marketing Strategy ； Information Systems Strategy ； Fit

Abstract │ Reference (91) │ Altmetrics

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In recent years, large-scale high-tech industries in Taiwan have the west, to stay in the land of mostly small and medium enterprises based on traditional manufacturing and service-based, with the changing times, the business model is no longer like in the past relied on the work of high density and manpower, transformed into resource integration era. In order to improve performance in the past business volume, the implementation of the strategy is a strategy to kill the red eye of the Red Sea, but with various scholars have proposed innovative strategies oriented companies among slowly learning to integrate resources, effective use of enterprise resource planning, and then create win-win space.
    The main purpose of this study is to explore the fit effect among business strategy, manufacturing strategy, strategic marketing strategy and information systems strategy with the appropriate impact on business performance, the fit can be expected to enhance the effectiveness of business performance through four strategies guide the pattern.
    The findings of this present study showed that well aligned business strategy, manufacturing strategy, strategy, marketing strategy and information systems strategy with have impact upon the business performance.

Reference ( 91 ) 〈TOP〉

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