近年來台灣大型高科技產業紛紛西進,留下來在地的中小企業大多是以傳統製造業及服務業為主,隨著時代的變遷,企業經營模式不再像是以往仰賴高密及人力的工作,轉型成為資源整合的時代。以往企業為了提升業績量,所施行的策略是一種殺紅眼的紅海策略,但隨著各學者提出了創新的策略導向,慢慢的企業間學習到資源的整合,有效的運用企業資源規劃,進而創造多贏空間。 本研究主要目的在於探討企業策略、製造策略、行銷策略及資訊系統策略之策略配適對企業績效的影響。擬透過策略配適之共變異導向觀點,以確認所提模式的正當性。研究結果顯示企業策略、製造策略、行銷策略及資訊系統策略之策略配適對企業績效有顯著之影響關係。
In recent years, large-scale high-tech industries in Taiwan have the west, to stay in the land of mostly small and medium enterprises based on traditional manufacturing and service-based, with the changing times, the business model is no longer like in the past relied on the work of high density and manpower, transformed into resource integration era. In order to improve performance in the past business volume, the implementation of the strategy is a strategy to kill the red eye of the Red Sea, but with various scholars have proposed innovative strategies oriented companies among slowly learning to integrate resources, effective use of enterprise resource planning, and then create win-win space. The main purpose of this study is to explore the fit effect among business strategy, manufacturing strategy, strategic marketing strategy and information systems strategy with the appropriate impact on business performance, the fit can be expected to enhance the effectiveness of business performance through four strategies guide the pattern. The findings of this present study showed that well aligned business strategy, manufacturing strategy, strategy, marketing strategy and information systems strategy with have impact upon the business performance.