企業策略、製造策略、行銷策略及資訊系統策略之策略配適對企業績效影響

宋詩夫

doi:10.6343/ISU.2015.00344

3.235.140.84，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

Basic & Applied Sciences > Information Science
College of Electrical Engineering & Computer Science > Department of Information Engineering and Computer Science

Bibliography Management Tool

Related Links

Report an Issue

Purchase Single Articles

Download PDF

企業策略、製造策略、行銷策略及資訊系統策略之策略配適對企業績效影響

The Effect of Fit among Business Strategy, Manufacturing Strategy, Marketing Strategy, and Information Systems Strategy on Business Performance

宋詩夫 , Ph.D　　Advisor：吳昭彥　　Co-advisor ：陳岳陽

繁體中文 DOI： 10.6343/ISU.2015.00344

企業策略；製造策略；行銷策略；資訊系統策略；策略配適； Business Strategy ； Manufacturing Strategy ； Marketing Strategy ； Information Systems Strategy ； Fit

Abstract │ Reference (91) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

In recent years, large-scale high-tech industries in Taiwan have the west, to stay in the land of mostly small and medium enterprises based on traditional manufacturing and service-based, with the changing times, the business model is no longer like in the past relied on the work of high density and manpower, transformed into resource integration era. In order to improve performance in the past business volume, the implementation of the strategy is a strategy to kill the red eye of the Red Sea, but with various scholars have proposed innovative strategies oriented companies among slowly learning to integrate resources, effective use of enterprise resource planning, and then create win-win space.
    The main purpose of this study is to explore the fit effect among business strategy, manufacturing strategy, strategic marketing strategy and information systems strategy with the appropriate impact on business performance, the fit can be expected to enhance the effectiveness of business performance through four strategies guide the pattern.
    The findings of this present study showed that well aligned business strategy, manufacturing strategy, strategy, marketing strategy and information systems strategy with have impact upon the business performance.

Reference ( 91 ) 〈TOP〉

方世榮（1996）。製造部門角色與製造策略的實證研究－資訊／電子業。朝陽學報，1， P211 - 238。
連結：
李思璇、程紹同（2012）。以SWOT理論分析Club Med臺灣品牌行銷策略。休閒研究，4（3），P46 - 53。
連結：
李宗儒、陳郁雯、李宜謙、游騰至（2012）。從劇場理論探討影響消費者於量販店選購雞肉類產品之因素兼論行銷策略研擬之研究。農林學報，61（2）， P169 - 184。
連結：
岑淑筱、吳筱儂（2010）。讓文化戀上創意的魔法師－創意生活產業行銷策略發展之研究。島嶼觀光研究，2（4），P38 - 65。
連結：
何敬之、藍筱蘋、林添佑（1995）。零件製造之最佳緩衝存貨策略－以航空齒輪軸為例。國防管理學報，16（2），P1 - 11。
連結：

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：