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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 91 ) 〈TOP〉
  1. 方世榮(1996)。製造部門角色與製造策略的實證研究-資訊/電子業。朝陽學報,1, P211 - 238。
  2. 李思璇、程紹同(2012)。以SWOT理論分析Club Med臺灣品牌行銷策略。休閒研究,4(3),P46 - 53。
  3. 李宗儒、陳郁雯、李宜謙、游騰至(2012)。從劇場理論探討影響消費者於量販店選購雞肉類產品之因素兼論行銷策略研擬之研究。農林學報,61(2), P169 - 184。
  4. 岑淑筱、吳筱儂(2010)。讓文化戀上創意的魔法師-創意生活產業行銷策略發展之研究。島嶼觀光研究,2(4) ,P38 - 65。
  5. 何敬之、藍筱蘋、林添佑(1995)。零件製造之最佳緩衝存貨策略-以航空齒輪軸為例。國防管理學報,16(2),P1 - 11。
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