Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 90 ) 〈TOP〉
  1. 11.王世澤(2003) 體驗行銷:模型發展與實務驗證。中央大學企業管理研究所碩士論文。
  2. 13.蕭文傑(2003)「顧客價值與顧客忠誠度關係之研究---以T連鎖餐
  3. 15.鄒文恩(2005) 「體驗行銷、體驗價值、顧客滿意與行為意向關係之研究-以華納威秀電影院為例」,朝陽科技大學企業管理研究所,碩士論文。
  4. 20.張理如(2009) 觀光工廠意象與品牌知名度、購買意願關係之研究-以大黑松小倆口牛轧糖博物館為例。朝陽科技大學休閒事業
  5. 21.陳韋仁(2009) 品牌形象、價格折扣對知覺品質、知覺價值與購買意願之影響—以數位相機為例。國立成功大學企業管理學系,
Times Cited (2) 〈TOP〉
  1. 賈佩璇(2015)。探討綠色口碑對綠色購買意願之影響-以綠色知覺價值與綠色知覺風險為中介變數。淡江大學國際企業學系碩士班學位論文。2015。1-70。 
  2. 林孟諭(2015)。以方法目的鏈探討生活型態提案店之顧客價值。臺中科技大學流通管理系碩士班學位論文。2015。1-80。 
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :