植基於網頁探勘之創新產品發展:以線上音樂服務為例

林春成

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植基於網頁探勘之創新產品發展:以線上音樂服務為例

A Web Mining based Innovation Product Development Method: An Example of Online Music Services

林春成 , Masters　　Advisor：陳隆昇　　

繁體中文

Kano Model ；線上音樂；創新；文字探勘； TRIZ ； TRIZ ； kano model ； online music ； text miming ； innovation

Abstract │ Reference (31) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Nowadays, enterprises need to continuously develop innovative products and services for survival in fiercely commercial competition. However, there is a high rate of failure for creating new products because products suppliers do not consider customers’ needs. Besides, due to the popularity of blogs, there are more and more enterprisers attempt to extract useful ideas and customer preferences from bloggers’ comments. On the other hand, patent documents can easily be obtained. By using these documents, enterprise can not only understand the trends of technology development, but also creat of innovative technologies base on them.
Thus, enterprises need a systematic and effective method to discover the voice of customers and patents of technology and then based on them to develop new products. This study proposes a new service creation procedure called “web mining based innovation product development method” which contains seven tools including text miming, quality function deployment (QFD), the theory of inventive problem solving (TRIZ), Fuzzy Linguistic, refined Kano model and I-S model. 
Firstly, our method extracts consumers’ needs by using text miming and then uses QFD to find contradiction of the needs and technology. Next, based on the contradiction relationship between needs and technology, new service functions can be created by using TRIZ. Fuzzy questionnaires and pugh concept selection are employed to evaluate the new created service functions by domain experts. Finally, refined Kano model and I-S model have been used to verify consumer’s opinions toward these new innovative services. A real case of online music services creation has been provided to demonstrate the effectiveness of our method.

Reference ( 31 ) 〈TOP〉

[1] 張邵彬(2004)，數位相機產品定位與創新設計研究，碩士論文，大同大學工業設計研究所，台北。
連結：
[3] 張祥唐(2002)，整合TRIZ與可拓方法之綠色創新設計研究，博士論文，國立成功大學機械工程所，台南。
連結：
[5] 林姿呈(2009)，植基於模糊自適應共振理論網路之部落格資訊擷取模式，碩士論文，朝陽科技大學資訊管理所，台中。
連結：
[8] 張雅雯、呂玉環、梁曉帆、陳麗元(2009)，「以模糊品質機能展開方法探討TFT-LCD需求／供應鏈之畫面品質資訊」，第九屆中國工業工程學會研討會論文集，台中。
連結：
[11] 彭華瑞(2002)，應用潛在式語意分析於語言模型之研究，碩士論文，國立成功大學資訊工程系，台南。
連結：

Times Cited (1) 〈TOP〉

陳仕勳(2011)。發展六標準差設計方法以解決保險業之顧客抱怨。朝陽科技大學資訊管理系學位論文。2011。1-258。

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