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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 34 ) 〈TOP〉
  1. 3、 林子文,2004,〝金融機構女性消費者行為之研究-以銀行業為例〞,大同大學事業經營研究所碩士論文。
  2. 4、 陳怡潔,2007,〝美貌!資本?場域。-女性業務外貌價值剖析〞,南華大學社會學研究所碩士論文。
  3. 12、 林英顏,2003,〝員工工作投入, 工作壓力與休閒需求關係之研究〞,中國文化大學國際企業管理研究所博士論文。
  4. 13、 陳智豪,2004,〝建築與品牌形象塑造之設計操作〞,中原大學建築研究所碩士論文。
  5. 14、 王文正,2005,〝產品知識及品牌形象對購買意願的影響--產品類別的干擾效果〞,大同大學事業經營研究所碩士論文。
Times Cited (1) 〈TOP〉
  1. 施冠竹(2010)。臺灣電音夜店消費行為之研究。政治大學國際經營與貿易研究所學位論文。2010。1-157。
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