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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 78 ) 〈TOP〉
  1. 朱道凱(1998)。《網路商機:如何經營虛擬社群》,台北 : 臉譜。﹝原書 Hagel, j. & Armstrong A.G.﹝1997﹞. Net Gain : Expanding Markets Through Virtual Communities﹞
  2. 江旻峻(2006)。Web 2.0時代網路發展策略-從整合性關係建立網站之觀點出發,台灣大學商學研究所。未出版碩士論文,台北。
  3. 李月華(2006)。網路人際關係及品牌認同對品牌社群 忠誠度影響之研究。臺北科技大學學報。39 (1) ,103-118。
  4. 李郁樓、蔣世寶、吳崇榮(2011)。探討Facebook之認知互動及價值對忠誠度之關聯研究。設計研究學報,4,50-66。
  5. 莊易霖(2007)。品牌認同和社群參與對社群忠誠度影響之研究。未出版碩士論文,淡江大學企業管理研究所,台北。
Times Cited (2) 〈TOP〉
  1. 吳書雅(2016)。探討銀髮族Line通訊軟體的使用行為對人際關係影響之研究。健行科技大學國際企業經營系碩士班學位論文。2016。1-86。
  2. 李政諺(2016)。以社群媒體設計婚紗攝影行銷系統使用者互動之評估。臺中科技大學資訊工程系碩士班學位論文。2016。1-46。
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