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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 112 ) 〈TOP〉
  1. 王明妤、林玠恒、方治文、凃安蓉、張甄育、林倩如(2011)。農民持續採用有機耕種行為意圖之研究:以計畫行為理論為基礎。台灣農學會報,12(1),68-88。
  2. 王松宗(2013)。行動社群表情貼圖設計之實證研究-以LINE為例。大仁學報,43,15-39。
  3. 王韻、林玉涵(2016)。以計畫行為理論探討流行女鞋購買意圖之研究。紡織綜合研究期刊,26(2),36-52。
  4. 吳長生、袁家徹(2015)。品牌形象、知覺價格、知覺品質與知覺價值對價購買意願之影響-以私有品牌7-SELECT the Beer啤酒為例。提升競爭力與經營管理學術研討會,207-229。
  5. 吳淑鶯、蕭雅如、林婉婷、何雅琳、黃詩茜、紀伯融(2012)。綠色行銷對知覺品質、知覺價格、知覺風險、知覺價值及購買意願的影響-以有機食品為例。創新與經營管理學刊,3(1),19-41。
Times Cited (1) 〈TOP〉
  1. 陳瑾瑜(2017)。LINE商業效益探究:以AISAS模式解析消費者行為。淡江大學大眾傳播學系碩士班學位論文。2017。1-174。
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