銀行業經營銀行保險之策略分析

何易儒

3.238.24.209，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Management > Department of Insurance and Finance
Social Sciences > Economics

Bibliography Management Tool

Related Links

Report an Issue

Search for full text in Holdings

There is no full-text available at the moment. Airiti would like to request author's authorization. I would like to provide authorization.

銀行業經營銀行保險之策略分析

The strategy and development of the bancassurance operations for the banking industry

何易儒 , Masters　　Advisor：賴本隊　　

繁體中文

銀行保險；一次購足； one stop shopping ； bancassurance

Abstract │ Reference (79) │ Times Cited (4) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Abstract
Bancassurance was implemented in the international banking industry for many years, and also one of the main sales channels in the insurance market.  Such cross business operation in banking industry originates from Europe and receives favorite response in countries such as France, Spain, Britain, and Italy etc.  Accordingly, benchmarking the European experience of bancassurance has become a study subject widely investigated by researchers.  
In recent years, as a result of that the government has loosen control over the insurance market and the trend of banking mergers, banks in Taiwan started to include sales of insurance as part of service provided.  The purpose is to provide one stop shopping experience to customers from a bank and at the same time serves as an additional revenue source from the service charge.
From 1997 to 2000, the beginning stage of banks engaging in insurance sales, the market share of bancassurance in the whole annual insurance market was only 1.5%.  As more banks enter the battle fields of insurance sales, the insurance premium of bancassurance increases rapidly.  More to that, the share of bancassurance exceeded 50% total insurance premium in 2008, which demonstrates that Bancassurance has become widely acceptable by the general public and is expected to become a critical revenue source of service charge in banks.
Therefore, the researcher of the study targets to conduct an in-depth investigation in bancassurance.  The present dissertation study is divided in sections as in the following:
1.	Discuss the concept of the bancassurance in details and to review related literature regarding bancassurance.
2.	Investigate in depth the development trend of the bancassurance operations in U.S.A., Europe and Japan, and followed by discussion and analysis on transitions of overall macro environment in Taiwan banking industry to conclude the impacts and challenges by the environment transitions faced by banks.
3.	Analyze in depth the competition niche of bancassurance and explain the operation categories of bancassurance practices.
4.	Analyze and discuss in depth the influence of the 2008 finance turmoil on the bancassurance supported by field data.
5.	Provide conclusions and recommendations on the future development strategies of bancassurance according to previous study.
Keywords：bancassurance 、one stop shopping

Reference ( 79 ) 〈TOP〉

4. 沈中華、張雲翔，「金融機構跨業經營及轉投資之利潤與風險：全球實證分析」，中央研究院經濟研究所經濟論文，第三十卷第三期，2002年。
連結：
15. 王鶴松，我國銀行業的現與未來努力方向，台灣金融財務季刊，第4 輯第4期，pp.123-143。
連結：
1. Bernard Doral,“Development of Bancassurance in Canada”, The Geneva Paper on Risk and Insurance, July 2002.
連結：
2. Gilles Benoist, “Bancassurance: The New Challenges”, The Geneva Paper on Risk and Insurance, July 2002.
連結：
5. Kenneth A. Carow, “Challenging Barriers between Banking and Insurance”, Journal of Banking＆Finance 2001.
連結：

Times Cited (4) 〈TOP〉

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：