DOI
stands for Digital Object Identifier
（
D
igital
O
bject
I
dentifier
）
,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
「
http://dx.doi.org/
」
before a DOI.
For instance, if the DOI of an article is
10.5297/ser.1201.002
, you can link persistently to the article by entering the following link in your browser:
http://dx.doi.org/
10.5297/ser.1201.002
。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ） 。
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The study of Television Marketing for Investment Linked Insurance
張承先 , Masters Advisor：王言;王明智
繁體中文
保險行銷 ； 投資型保險 ； 電視購物 ； TV shopping ； Investment Insurance ； Insurance Marketing
- 7.貝佩怡（2004）。探討電視購物行為之購買動機，成功大學工業與資訊以研究所碩士論文，臺南。
連結：
- 12.林聖瀧（2004）。電視購物消費者行為之研究－以大台北地區大學生為例，台灣師範大學圖文傳播學系碩士論文，臺北市。
連結： - 1.Kotler, P. (1999)，Marketing management: an Asian perspective, 2and ed., Singapore.: Prentice-Hall, Inc.
連結： - 2.Amir Hetsroni & Ilan (2002), A Comparison of Va;ues In Infomercia; and Commercial . Corporate Communication, 7(1), 34-45.
連結：
- 3.Hausman A.(2000), A multi-method investigation of consumer motivations inImpulse buying behavior , Journal of Consumer Marketing. Santa Barbara: 2000. 17( 5),403.
連結：
