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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 153 ) 〈TOP〉
  1. 6. 林心慧與欒斌(2006)。顧客導向觀點之行動服務系統成功概念模式。行銷評論,3(1),609-632。
  2. 9. 劉興榮(2010)。影響消費者對有機農產品網路銷售價格容忍度之因素。花蓮區農業改良場研究彙報,28,45-60。
  3. 12. 徐稚婷(2007)。從顧客價值效用觀點探討消費者行動銀行採用因素:風險因子與能力因子的角色。私未出版碩士論文,立元智大學企業管理研究所,桃園。
  4. 16. 陳建源(2009)。制度信任、認知有用性、認知易用性對消費者使用意圖之影響-以行動商務為例。未出版碩士論文,國立成功大學高階管理所,台南。
  5. 18. 馮炫俊(1999)。消費者使用電子銀行之行為研究-以ATM、電話銀行及網路銀行為例。未出版碩士論文,私立元智大學管理研究所,桃園。
Times Cited (3) 〈TOP〉
  1. 王世宏(2015)。以科技接受模式探討行動銀行使用意願。淡江大學企業管理學系碩士在職專班學位論文。2015。1-82。 
  2. 宋志強(2012)。消費者採用行動生活家因素與瀏覽頻率及滿意度之探討—以C銀行為例。政治大學經營管理碩士學程(EMBA)學位論文。2012。1-54。
  3. 林森照(2014)。品質與工作-技術配適對藥品物料聯合訂購網系統使用滿意度之影響。朝陽科技大學企業管理系學位論文。2014。1-82。
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