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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 117 ) 〈TOP〉
  1. 台中市政府主計處(2005)。2005年台中市商圈消費者喜好度調查報告調
  2. 石茱樺(2004)。消費者對休閒酒莊產品屬性偏好之研究。朝陽科技大學企業管理研究所碩士班,台中市。
  3. 李炳昭(1999)。台中地區高中學生運動鞋消費行為之研究。國立台灣師範大學體育研究所碩士論文,未出版,台北市。
  4. 張庭彰、何育敏(2008)。體育節目品牌形象、忠誠度影響之研究—以漢聲電台轉播中華職棒為例。真理大學運動知識學報,5,342-352。
  5. 彭小惠、陳全煌(2009)。中華職棒球隊品牌形象與球迷忠誠度之研究。臺灣體育運動管理學報,8,35-54。
Times Cited (4) 〈TOP〉
  1. 曹鈞瑋(2017)。Nike & UA 品牌策略及效益分析。臺灣大學國際企業學研究所學位論文。2017。1-37。 
  2. 王勝裕(2012)。籃球鞋消費行為之研究-方法目的鏈之應用。臺灣師範大學運動與休閒管理研究所學位論文。2012。1-209。
  3. 李冠男(2012)。理性、衝動性購買因素與消費者購買意圖關係之研究─以產品涉入、產品代言人之調節變項為例。中正大學運動與休閒教育研究所學位論文。2012。1-97。
  4. 程博彥(2014)。球星代言款球鞋之炫耀性消費與涉入程度對消費者購買意願之影響。朝陽科技大學休閒事業管理系學位論文。2014。1-86。
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