透過您的圖書館登入
IP:52.91.67.23
  • 學位論文

羽球館消費者團體氣氛、知覺價值與運動承諾之探討

A Research on the Badminton hall Consumer, Group Climate,Perceived Value and Sport Commitment.

指導教授 : 陳人維 李素箱
若您是本文的作者,可授權文章由華藝線上圖書館中協助推廣。

摘要


本研究旨在探討羽球館消費者團體氣氛、知覺價值與運動承諾之關係,及瞭解不同背景變項羽球館消費者對研究變項的差異情形。以台中市私人羽球館消費者為研究對象,採配額抽樣方式進行問卷調查,共計發放300份問卷,回收之有效問卷為268份,有效回收率達89.3%。所得資料經描述性統計、獨立樣本t檢定、單因子變異數分析、相關分析與多元逐步回歸分析後,獲得如下結果:一、羽球館消費者年齡在45歲以上、從事金融科技職業者具有較高之「工作團隊」氣氛;年齡在35歲以上、非學生族群或平均月收入達70,000元以上具有較高之「社會團隊」氣氛。二、羽球館消費者平均月收入達70,000元以上具有較高之「情感性」知覺價值。三、羽球館消費者參與羽球運動之時間達一年以上者,在運動承諾上具有較高之「想要的承諾」。四、團體氣氛之「工作團隊」與「社會團隊」能有效預測知覺價值與運動承諾。五、知覺價值之「情感性」、「價格功能性」及「社會性」能有效預測運動承諾。六、知覺價值在團體氣氛與運動承諾間具有部份中介之影響效果。最後,根據本研究結果提出建議為,羽球運動團隊經營者,應重視團體氣氛之營造,將有助於提升成員對該團隊之價值感受,進而提升持續參與該團隊之意願。

並列摘要


The purpose of this study is to investigate the relationship among consumers’ group climate, perceived value and sport commitment in Badminton centers. And also want to know the differences between different background variables of the consumers. The objective of this study is the consumers who play badminton in Badminton centers in Taichung city. The research is operated with quota sampling. There are a total of 300 questionnaires sent, 268 valid questionnaires got back, and the effective response rate is 89.3%. The material would be analyzed through descriptive statistics, independent Sample t–test, one-way ANOVA analysis, correlation analysis and multiple regressions. The results are as follows: 1. The consumers who is older 45 years old and working in economic and/or technology filed, display higher working group climate; the consumers who is older 35 years old, not students and/or the monthly income over NT.70,000 perceived higher social group climate. 2. The consumers whose monthly income over NT.70,000, would perceived higher emotional perceived value. 3. The consumers who participate in Badminton over one year display higher desire commitment in sport commitment. 4. The Team work and the social group factors of group climate dimension could predict consumers’ perceived value and sport commitment effectively. 5. The emotional, price and functional and social factors of perceived value could predict the consumers’ sport commitment effectively. 6. Perceived value has partial mediating effects between group climate and sport commitment. According to the result, the managers and/or directors of Badminton centers should give themselves to build the group climate to promote the team members’ recognition, and then enhance their motivation of continuing participating.

參考文獻


吳敏惠(2009)。國民小學校長領導風格、學校組織氣氛與教師組織承諾之研究。未出版碩士論文,中原大學教育研究所,桃園。
陳盈位、黃瑞榮(2009)。深度休閒之參與動機、持續參與因素之探討-以南部地區獨木舟協會的成員為例。崇仁學報,3。
張書榮、張孝銘、陳秀榮(2009)。遊客對國際運動賽會舉辦城市旅遊意象之研究。長榮運動休閒期刊,3,108-117。
林麗敏(2007)。國小已婚教師性別角色信念與家庭承諾、工作承諾之關係研究。未出版碩士論文,國立高雄師範大學教育研究所,高雄。
行政院體委會(2011)。中華民國100年度運動統計。

被引用紀錄


謝東波(2013)。大學校院學生社團參與動機、社團涉入及學習成效之探討-以朝陽科技大學為例〔碩士論文,朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-2712201314042625
鍾瀚億(2014)。健身俱樂部消費者知覺價值、運動承諾對忠誠度之影響〔碩士論文,朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-2611201410183499
劉國良(2014)。社區運動性社團參與動機對團體氣氛與運動承諾影響之研究-以 台中市海線地區為例〔碩士論文,朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-2611201410183831
李伊純(2016)。瓦楞紙玩具的知覺品質、知覺價值對購買意願影響〔碩士論文,國立虎尾科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0028-2106201614254900
洪郁欣(2017)。遊客遊憩體驗、旅遊知覺價值與搭乘滿意度對再乘意願之研究-以澎湖某客輪為例〔碩士論文,朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-2712201714442139

延伸閱讀