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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 95 ) 〈TOP〉
  1. 林建煌(2002)。消費者行為。台北市:智勝文化。
  2. 林欽榮(2002)。消費者行為。台北市:揚智文化。
  3. 許士軍(1987)。管理學。台北市:東華書局。
  4. 陳弘慶(2007)。2006 年全國大專運動會參與者之涉入程度、體驗行銷、滿意程度及忠誠度之相關實證研究。運動休閒管理學報。4(1),14-33。
  5. 劉天賜(2006)。品牌形象、服務品質、促銷活動對消費者購買行為之影響-以加油站為例。未出版碩士論文,國立成功大學企業管理研究所,臺南。
Times Cited (2) 〈TOP〉
  1. 謝京燁(2015)。品牌知識、顧客價值對購買意願之影響-以信任為干擾變數。朝陽科技大學企業管理系學位論文。2015。1-88。
  2. 周子傑(2016)。品牌知識、消費價值對購買意願之影響 - 以運動服飾品牌為例。朝陽科技大學企業管理系學位論文。2016。1-102。
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