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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 49 ) 〈TOP〉
  1. 2.王依竹(2009)。應用六標轉差建構保險金融從業人員對核心能力績效評估之研究。碩士論文,朝陽科技大學保險金融管理研究所,台中。
  2. 5.宋佩芬(2010)。應用績效評估矩陣方法探討學童學習成效。碩士論文,朝陽科技大學財務金融研究所,台中。
  3. 6.阮瀚弘(2010)。股票投資獲利滿意度與績效評估。碩士論文,朝陽科技大學財務金融研究所,台中。
  4. 11.林季葦(2006)。銀行服務品質與顧客滿意度之研究。碩士論文,國立成功大學統計學系碩博士班,台南。
  5. 13.吳繡竹(2009)。保險金融從業人員對服務品質績效評估之研究。碩士論文,朝陽科技大學保險金融管理研究所,台中。
Times Cited (1) 〈TOP〉
  1. 張慧瑩(2013)。銀行服務品質及顧客忠誠度之探討。中山醫學大學醫學資訊學系碩士班學位論文。2013。1-72。
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