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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 70 ) 〈TOP〉
  1. 王文正(2006)。產品知識及品牌形象對購買意願的影響-產品類別的干擾效果(未出版之碩士論文)。大同大學,台北市。
  2. 王敬仁(2007)。解說人員特質與解說呈現對遊憩體驗要素影響之探討(未出版之碩士論文)。淡江大學,新北市。
  3. 王韻、鄭入嘉(2012)。消費者對服飾認知與購買意願之研究。屏東教育大學學報,38,99-122。
  4. 李建裕、林妙雀、林君怡、劉宛琳(2007)。文化商品品牌形象之研究-鶯歌陶瓷之實證研究。行銷評論,4(9),365-390。
  5. 林士彥、張良漢、蘇士博(2007)。賽會服務品質與價值對現場觀眾滿意度及忠誠度之相關性研究-以中華職棒為例。體育學報,40(1),77-92。
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