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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 64 ) 〈TOP〉
  1. 1.王秀如(2011)。國內券商之關係品質、顧客滿意度、顧客忠誠度之研究。未出版碩士論文,國立台灣大學財務金融研究所,台北。
  2. 2.王思永(2012)。運用PZB模式評估證券營業員與顧客之間的服務品質缺口─以元大證券為例。未出版碩士論文,國立成功大學企業管理學系,台南。
  3. 4.吳淑玲(2012)。投資者對銀行理財績效與服務品質之研究-以T銀行為例。未出版碩士論文,朝陽科技大學財務金融系研究所,台中。
  4. 5.宋佩芬(2010)。應用績效評估矩陣方法探討學童學習成效。未出版碩士論文,朝陽科技大學財務金融系研究所,台中。
  5. 10.施貴德(2012)。企業推行精實六標準差之成效分析。未出版碩士論文,國立中興大學高階經理人在職專班,台中。
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