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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 95 ) 〈TOP〉
  1. 江明亮(2007)。農會經營農村酒莊行銷策略之研究-以大湖地區農會、信義鄉農會為例。碩士論文,中興大學,台中市。
  2. 交通部觀光局歷年統計資料查詢系統網站(2014)。
  3. 呂鴻德(1993)。服務品質與顧客滿意度關係之研究-以流通業為實証。1993 年中日美流通業研討會,台北,經濟部商業司。
  4. 李長春、林雨築(2006)。公部門服務品質之研究-以品質機能展開技術應用於地政事務所之分析。住宅學報,15(1),43-58。
  5. 李蕙貞(2011)。二維模式在自行車賽服務品質之應用。大專體育學刊,13(4),349-358。
Times Cited (2) 〈TOP〉
  1. 林坤政(2014)。教育部青年發展署「青年壯遊台灣」計劃執行成效之研究-以雲林元長壯遊點為例。虎尾科技大學資訊管理研究所在職專班學位論文。2014。1-70。 
  2. 陳志聰(2017)。以Kano模型分析策略行銷之研究-以某直銷公司為例。朝陽科技大學企業管理系高階產業經營碩士在職專班學位論文。2017。1-66。
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