夫妻創業之主導模式與社會網絡對頭家娘商業智能發展之影響

梁庭欣

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夫妻創業之主導模式與社會網絡對頭家娘商業智能發展之影響

The Impact of Copreneurs’ Dominant Mode and Social Network on the Business Intelligence Development of the Spouse of the Entrepreneur

梁庭欣 , Masters　　Advisor：陳悅琴;洪伯毅　　

英文

商業智能；社交網絡；涉入程度；自我認同；頭家娘；夫妻創業； social network ； involvement ； self-identity ； entrepreneur’s wife ； copreneurs ； business intelligence

Abstract │ Reference (93) │ Altmetrics

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Small and medium enterprises develop quickly in Taiwan. The managers of these enterprises are often married couples. Couples working in such businesses are known as copreneurs. This study aims to examine copreneurs’ dominant mode of self-identity and involvement, and the social network influences the business intelligence of the wife in such a couple. The entrepreneur’s wife is like a silent motivator for the husband on enterprise performance. The researcher interviewed 7 participants face-to-face and prepared open-ended questions to ask to understand the effects of entrepreneur’s wife’s self-identity, involvement, social network, and further to discover how they practice their abilities and business intelligence. The Case Study approach was used to conduct the data analysis. The findings of the research identified connect of business duties with social activities and develop the abilities and skills of entrepreneur’s wife’s business intelligence, her abilities, and her thoughts on enterprise performance.

Reference ( 93 ) 〈TOP〉

Barnett, F., & Barnett, S. (1988). Working together: Entrepreneurial
連結：
Baron, R. A. (1998). Cognitive mechanisms in entrepreneurship: Why
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(2006). Inside the family firm: The role of families in succession decisions and performance, NBER Working Paper No. 12356, Cambridge, MA.
連結：
Card, D. (2001). Estimating the returns to schooling: Progress on some
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management issues in a small and medium-sized enterprises: A comparison of Italy and the United State. Family Business Review, 12, 361-374.
連結：

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