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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 94 ) 〈TOP〉
  1. 甘唐沖、張文娟、許沂松(2009)。休閒農場遊客行為之研究-以走馬瀨農場為例。管理實務與理論研究,3(1),1-27。
  2. 吳泓怡、程貳隆、王銘宗、陳啟明(2008)。應用SERVQUAL與品質機能展開於文教產業服務品質之提昇。顧客滿意學刊,4(1),163-202。
  3. 呂崇銘、呂適仲(2010)。后里馬場之遊客遊憩動機與滿意度研究。運動與遊憩研究,4(4),153-169。
  4. 李力昌、林淑卿(2006)。動物園遊客對教育行銷策略認知之IPA分析-以台北市立動物園為例。休閒暨觀光產業研究,1(1),55-64。
  5. 李孟訓、周建男、林俞君(2006)。休閒農場之服務品質、關係品質與顧客忠誠度之關聯性研究。農業經濟半年刊,80,125-168。
Times Cited (3) 〈TOP〉
  1. 陳韋伶(2014)。台灣休閒農場關係行銷模型之研究。長榮大學企業管理學系(所)學位論文。2014。1-135。 
  2. 黃麗雅(2015)。給的愈多,得到更少?探討不同服務品質程度對顧客忠誠度之影響。中山大學人力資源管理研究所學位論文。2015。1-106。
  3. 陳俊良(2017)。消費者對服務品質、品牌形象及顧客忠誠度之研究-以高雄市某精品咖啡店為例。義守大學管理碩博士班學位論文。2017。1-95。
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