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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 72 ) 〈TOP〉
  1. 3. 吳淑鈴(2012)。投資者對銀行理財績效與服務品質之研究-以T銀行為例。朝陽科技大學財務金融系研究所碩士論文。
  2. 6. 李蕙貞(2011)。二維模式在自行車賽服務品質之應用。大專體育學刊。13(4),349 - 358。
  3. 8. 林樹旺(2004)。我國職棒行銷與管理之研究。生物與休閒事業研究。2(2),92-109。
  4. 11. 張媛甯(2011)。Kano二維品質模式應用於個案科技大學教學品質之改善。教育實踐與研究,24(4),129-162。
  5. 13. 陳挺豪、蔡鋒樺、黃俊彥(2011)。健行者參與動機與體驗程度整體評估之研究。運動健康休閒學報,2,181-194。
Times Cited (1) 〈TOP〉
  1. 鍾宜芳(2015)。應用六標準差改善流程檢視企業服務品質改善成效─以L保險公司為例。朝陽科技大學財務金融系學位論文。2015。1-60。
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