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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 99 ) 〈TOP〉
  1. 8. 方世榮、張文賢(2006)。品牌關係之研究-前置因素、結果及干擾變項。朝陽商管評論。5(2),53-88。
  2. 9. 王奕晴、錢玉芬 (2005)。海峽兩岸網路廣告中價值觀之比較研究。廣告學研究。24,31-55。
  3. 11. 白純菁(2008)。顧客滿意學刊,人格特質對產品多元專業屬性之偏好與廣告溝通效果之研究。4 (1),1-34。
  4. 12. 吳永捷、謝奇任、劉大華(2009)。全民國防知性之旅行銷傳播策略研究-以國軍營區開放活動為例。復興崗學報,96,203-222。
  5. 13. 吳智成(1998)。產品類型與網路廣告初探性研究FCB模式應用。出版碩士論文,私立元智大學電機暨工程研究所,中櫪。
Times Cited (1) 〈TOP〉
  1. 宋嘉凌(2015)。虛實整合說故事與體驗經濟:以薰衣草森林為例。淡江大學資訊傳播學系碩士班學位論文。2015。1-156。 
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