Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 108 ) 〈TOP〉
  1. 王文正(2006)。產品知識及品牌形象對購買意願的影響-產品類別的 干擾效果(未出版之碩士論文)。大同大學,台北市。
  2. 王敬仁(2007)。解說人員特質與解說呈現對遊憩體驗要素影響之探討(未出版之碩士論文)。淡江大學,新北市。
  3. 王韻、鄭入嘉(2012)。消費者對服飾認知與購買意願之研究。屏東教育大學學報,38,99-122。
  4. 任維廉、胡凱傑、王鵬堯、林國銘(2008)。觀光遊樂區遊客體驗與新奇追求對滿意度與行為意圖之影響。休閒暨觀光產業研究,3(2),1-21。
  5. 朱國光、李奇樺(2008)。影響消費者對自有品牌態度與購買行為相關因素之研究。台灣企業績效學刊,2(1),93-117。
Times Cited (2) 〈TOP〉
  1. 阮志祿(2014)。觀光工廠品牌態度、服務價值與購買意願關係之研究 -以白蘭氏健康博物館為例。朝陽科技大學休閒事業管理系學位論文。2014。1-67。
  2. 簡玉惠(2017)。休閒農業產業經營績效模式之建構與分析。中原大學工業與系統工程研究所學位論文。2017。1-130。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :