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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 114 ) 〈TOP〉
  1. 林梓聯(1999)。充滿生機魅力的田園生活。農業經營管理會訊,
  2. 陳清淵(2002)。從民宿管理辦法看民宿經營的未來發展。農業經營管
  3. 許士軍(1987)。管理學。台北市:東華書局。
  4. 謝淑芬(2006)。消費者旅遊知識、經驗對旅遊風險知覺程度影響之
  5. 洪麗珠(2009)。台灣民宿產業發展預測之研究,商業現代化學刊,
Times Cited (2) 〈TOP〉
  1. 陳怡君(2014)。消費者知覺風險、自我形象一致性對其購買意願與口碑之影響-以文創產品市場的行銷溝通為調節變項。淡江大學企業管理學系碩士班學位論文。2014。1-140。 
  2. 戴詩芹(2014)。餐廳消費者社經背景與產品涉入、知覺風險及購買意願之相關性。中原大學國際經營與貿易研究所學位論文。2014。1-61。
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