桃米里是南投地區近年來新興崛起的觀光景點,桃米蘊藏著豐富的生態資源,常吸引大批人潮前往觀光,就在不久前與外縣市出現了新的交通連結-國道六號,由於新的連結開始,讓桃米里的遊客人數快速成長。因遊客人數逐漸增加,本研究欲知國道六號通車後對桃米社區的遊憩經濟效益,故應用旅遊成本法的工具來算出實際遊憩經濟效益。本研究採問卷調查方式,針對到桃米社區從事旅遊者為對象,採便利抽樣的方式進行,共計獲得有效問卷341份。所得資料經描述統計、t檢定、單因子變異數分析以及迴歸分析,研究結果顯示,個經背景與遊客行為的差異分析中結伴同行、花費時間及公里數有顯著差異;個經背景與遊客實際花費的差異分析中交通費和紀念品有顯著影響。迴歸分析採用R2最高的線型,來算出桃米社區的每一位遊客的遊憩經濟效益為1973.8元,若以2012年桃米里官方單位提供人數的71%為340,630人次,實證推估得知2012年國道六號對桃米社區的遊憩經濟效益為672,335,494元,大約高達五億多的商機,由此可見,國道六號對桃米社區的影響是不容小覷的。
In recent years Taomi li in Nantou region is domestic of emerging tourist attractions, Taomi have rich in ecological resources, often attract large quantity the stream of customers to tourism, A while ago and outside the city there is a new transport link - 6th National Highway, Let Taomi li is number of visitors to fast growing. Because the tourists in gradually increase, the major purpose of this study the application of travel cost method assess 6th National Highway of the recreation economic benefits in Taomi community, the application of travel cost method assess to concrete recreation economic benefits. This study used questionnaires, according to tourists as object in Taomi community, used random sampling distribution, the total is recovery of 341 valid questionnaires. The information obtained through descriptive statistics, reliability analysis, one-way ANOVA and regression analysis, statistical method, that the results of this study: Basic personal background and Tourists'' behavior in difference analysis of companion, spend time and kilometers are significantly different; Basic personal background and Tourists'' speed in difference analysis of transportation costs and souvenir are significantly different. Regression analysis used highest R2 in linear, this study is every tourist of recreational value for money is 1973.8 NT dollars, According to Taomi li official Provided 71% of visitors to 340,630 visitors in 2012, empirical estimates that in 2012 6th national highway of the recreation economic benefits in Taomi community about 672,335,494 NT dollars, about reach up to more than nine hundred million business, this shows 6th national highway affect in Taomi community should not be underestimated.