應用旅遊成本法評估國道六號對桃米社區的遊憩經濟效益

陳碧玉

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應用旅遊成本法評估國道六號對桃米社區的遊憩經濟效益

The Application of Travel Cost Method Assess 6th National Highway of the Recreation Economic Benefits in Taomi Community.

陳碧玉 , Masters　　Advisor：黃有傑　　

繁體中文

旅遊成本法；桃米社區；國道六號； Travel cost method ； Taomi community ； 6th National Highway

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In recent years Taomi li in Nantou region is domestic of emerging tourist attractions, Taomi have rich in ecological resources, often attract large quantity the stream of customers to tourism, A while ago and outside the city there is a new transport link - 6th National Highway, Let Taomi li is number of visitors to fast growing. Because the tourists in gradually increase, the major purpose of this study the application of travel cost method assess 6th National Highway of the recreation economic benefits in Taomi community, the application of travel cost method assess to concrete recreation economic benefits. This study used questionnaires, according to tourists as object in Taomi community, used random sampling distribution, the total is recovery of 341 valid questionnaires. The information obtained through descriptive statistics, reliability analysis, one-way ANOVA and regression analysis, statistical method, that the results of this study: Basic personal background and Tourists'' behavior in difference analysis of companion, spend time and kilometers are significantly different; Basic personal background and Tourists'' speed in difference analysis of transportation costs and souvenir are significantly different. Regression analysis used highest R2 in linear, this study is every tourist of recreational value for money is 1973.8 NT dollars, According to Taomi li official Provided 71% of visitors to 340,630 visitors in 2012, empirical estimates that in 2012 6th national highway of the recreation economic benefits in Taomi community about 672,335,494 NT dollars, about reach up to more than nine hundred million business, this shows 6th national highway affect in Taomi community should not be underestimated.

Reference ( 50 ) 〈TOP〉

4. 林致遠、吳銘達、張克昌、江承哲(2008)。都市計畫、交通建設與產業引進關聯性之研究-以國道5號與「大洋都市計畫」對頭城地區影響為例。蘭陽學報，7，124-135。
連結：
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連結：
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連結：
7. 徐崇堯（2008）。博物館遊憩效益與遊客評價之研究--以國立自然科學博物館為例（碩士論文）。國立中興大學，台中市。
連結：
11. 吳欣憲（2009）。北宜高通車對宜蘭地區遊客遊憩行為規劃之影響研究（碩士論文）。國立成功大學，台南市。
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