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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing a document with a DOI, the DOI permanent URL should always be presented (if using APA or Chicago format, present number). If using a citation format that does not specify DOI, the DOI permanent URL should still be presented as a priority.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 65 ) 〈TOP〉
  1. 4. 周秀蓉、黃琪淳、陳恰君、嚴素娟、羅詠秦(2008),「休閒體驗與知覺價值對購買意願之影響一以夢時代購物中心為例」,商業現代化學刊,第4卷,第3期,P.29-42。
  2. 8. 胡欣慧、何玉珍(2008),「消費者對量販店自有品牌食品購買意願之研究」, 餐旅暨家政學刊,第5 卷,第3 期,P.273 -293。
  3. 12. 張孝銘(2009)。遊客對海域運動觀光吸引力認知、旅遊體驗、知覺價值與行爲意向之研究。休閒產業管理學刊,2(3),31-55。
  4. 15. 陳志一(2007)。顧客知覺價值與顧客滿意度對顧客忠誠度影響之研究:以國立臺灣大學綜合體育館羽球消費者為例。運動教練科學,9,207-218。
  5. 16. 黃俊英(2004)。行銷學原理。臺北市:華泰文化事業股份有限公司。
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