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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 58 ) 〈TOP〉
  1. 李素馨(1994)。典型相關分析-專業程度、遊憩動機和基地屬性認知關係之探討。戶外遊憩研究。7(3),39-62。
  2. 周逸衡與巫喜瑞(2003)。台灣地區休閒農場遊客旅遊動機、資訊搜尋與選擇評估準則之研究。觀光研究學報。9(2),1-24。
  3. 林廣易、談心怡與林茂榮(2012)。旅遊消費行為研究-以花蓮縣五星級觀光旅館為例。商業現代化學刊。6(3),211-242。
  4. 紀家民(2007)。戲劇置入性行銷對於旅遊動機與旅遊資訊搜尋行為影響之分析:以偶像劇場景「綠光小學」為例。碩士論文,國立高雄餐旅學院旅遊管理研究所,高雄。
  5. 徐振興與黃甄玉(2005)。產品訊息疑似置入電視偶像劇之研究。中華傳播學刊。8,65-114。
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