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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 29 ) 〈TOP〉
  1. Aaker, D. A. “Measuring Brand Equity Across Products and Markets.” California Management Review 38, no.3 (1996):102-120.
  2. Chao, P. “Partitioning Country-of-Origin Effects: Consumer Evaluations.” Journal of International Business Studies 24, no. 2 (1993): 291-306.
  3. Dodds, William B., Kent B. Monroe, and Dhruv Grewal. “Effects of Price, and Store Information on Buyers’ Product Evaluations.” Journal of Marketing Research 28, no. 3 (Aug 1991): 307-318.
  4. Gary, S. Insch and J. Brad McBride. “Decomposing the County-of –Origin Construct: An Empirical Test of Country of Design, Country of Parts and Country of Assembly.” Journal of International Consumer Marketing 10, no. 4 (1998): 69-91.
  5. Grewal, Dhruv, R. Krishnam, Julie Baker, and Norm Borin. “The Effect of Store Name, Brand Name, and Price Discounts on Consumers’ Evaluations and Purchase Intention.” Journal of Retailing 74, no. 3 (1998): 331-352.
Times Cited (6) 〈TOP〉
  1. 李文庭(2011)。新產品屬性購買偏好之研究-以電動車為例。淡江大學企業管理學系碩士班學位論文。2011。1-84。 
  2. 呂美雲(2010)。蓮語品牌設計專案。臺中科技大學商業設計系碩士班學位論文。2010。1-103。 
  3. 王文正(2006)。產品知識及品牌形象對購買意願的影響--產品類別的干擾效果。大同大學事業經營學系所學位論文。2006。1-103。
  4. 呂冠穎(2007)。品牌來源國與製造來源國對消費者產品評價之影響—產品類別與購買情境之干擾效果之探討。大同大學事業經營學系所學位論文。2007。1-146。
  5. 林碧霞(2007)。品牌形象及產品知識對購買意願之影響- 價格折扣干擾效果之探討。大同大學事業經營學系所學位論文。2007。1-49。
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