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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 50 ) 〈TOP〉
  1. Anderson, J. C. and D. Gerbing. “Structural Equation Modeling in Practice: A Review and Recommended Two Step Approach.” Psychological Bulletin 130 (May 1988): 411-423.
  2. Bagozzi, R. P. and Y. Yi. “On the Evaluation of Structural Equation Models.” Academy of Marketing Science 16 (1988): 74-94.
  3. Bentler, P. M. and D. G. Bonett. “Significance Tests and Goodness of Fit in the Analysis of Covariance Structures.” Psychological Bulletin 80 (1980): 588-606.
  4. Butcher, K., B. Spark, and F. O’Callaghan. “Beyond Core Service.” Psychology& Marketing 20 (2003): 187-208.
  5. Bolton, R. N. and J. H. Drew. “A Multistage Model of Customers’ Assessments of Service Quality and Value.” Journal of Consumer Research 17 (1991): 375-384.
Times Cited (4) 〈TOP〉
  1. 邱靖婷(2014)。體驗行銷對顧客滿意度與顧客忠誠度影響之研究─以C人壽保險公司服務中心為例。淡江大學保險學系保險經營碩士在職專班學位論文。2014。1-60。 
  2. 韋秉妤(2007)。探討壽險業顧客滿意度與顧客忠誠度之關係—以關係利益與轉換成本為干擾變數。臺北科技大學商業自動化與管理研究所學位論文。2007。1-85。
  3. 裴文鼎(2008)。產業市場顧客知覺價值、倫理銷售行為、關係品質對顧客滿意度與顧客忠誠度之影響。大同大學事業經營學系所學位論文。2008。1-115。
  4. 黃琪霞(2017)。保險消費者滿意度與忠誠度之研究-以C壽險公司為例。淡江大學保險學系保險經營碩士在職專班學位論文。2017。1-93。
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