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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 53 ) 〈TOP〉
  1. Alba, J. W. and J. W. Hutchinson. “Dimensions of Consumer Ex-Pertise.” Journal of Consumer Research 13 (1987): 411-454.
  2. Allison, N. K. “Development of a Test for Consumer Alienation from the Marketplace.” Journal of Marketing Research 15 (1978): 565-575.
  3. Anderson, J. C. and D. Gerbing. “Structure Equation Modeling in Practice: A Review and Recommended Two Step Approach.” Psychological Bulletin 103 (1988): 411-423.
  4. Bagozzi, R. P. and Youjae Yi. “On the Evaluation of Structural Equation Models.” Journal of the Academy of Marketing Science 16 (1988): 74-80.
  5. Bauer, R. A. “Consumer Behavior as Risk Taking.” Risk Taking and Information Handling in Consumer Behavior (1967): 23-33.
Times Cited (4) 〈TOP〉
  1. 林慧敏(2008)。不同群體對基因改造食品的知識能力與風險感知。長榮大學職業安全與衛生研究所學位論文。2008。1-92。 
  2. 鄭思婷(2012)。信任、知覺利益、知覺風險與基因改造食品接受度的結構方程模式分析。臺灣大學農業經濟學研究所學位論文。2012。1-72。 
  3. 盧淑芫(2009)。台灣消費者對基因改造產品的接受度分析。臺灣大學農業經濟學研究所學位論文。2009。1-80。 
  4. 周柏成(2010)。國中生物科技倫理之研究 ——以基因改造食品為例。臺灣師範大學生命科學系在職進修碩士班學位論文。2010。1-92。
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