在台外籍人士對台北市城市形象評價之研究

李怡慧

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在台外籍人士對台北市城市形象評價之研究

FOREIGN PERSPECTIVES ON THE EVALUATION OF THE CITY IMAGE OF TAIPEI

李怡慧 , Masters　　Advisor：林南宏　　

英文

城市形象，生活滿意度； CITY IMAGE ； LIFE SATISFACTION

Abstract │ Reference (66) │ Times Cited (2) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

With the concepts of city marketing and city image branding are more and more important, Taipei is gradually aware that the formulation of a unique and internationally competitive image is critical to the life, value and development of the city. Until now, there is still little research and attention paid to the issue of city image in Taiwan, especially for the evaluation of Taipei city. Thus, the research used food consumption, living condition, transportation, and tourism attractions to assess life satisfaction of foreign residents those are over than 20 years old and live in Taipei city more than 6 months; then explore the influence of life satisfaction on evaluation of Taipei city image.
     The research released 300 questionnaires to foreign residents of Taipei city, returned with 145 copies a month later, and obtained 123 valid questionnaires after the elimination of 21 invalid ones. The valid response rate is 41%. According to statistical analyses, a detailed description of the analytical results is given below.
1.	The overall evaluations of food consumption, living condition, transportation, and tourism attractions do influence foreigners’ life satisfaction. The higher the life satisfaction, the better their images about Taipei city.
2.	Evaluations on foods consumption and transportation of foreign residents of Taipei do not have a positive influence on life satisfaction; the evaluations on living condition and tourism attractions of foreign residents of Taipei do have a positive influence on life satisfaction. And evaluations on life satisfaction of foreign residents of Taipei do have a significant and positive influence on city image.
3.	In the view of foreign residents of Taipei, Taipei city is a city full of potential, energy and vitality, and always has surprises in any unexpected moment as well as impossibilities happening in daily life. But streetscape lacks specific features, city is full of pollutions, and traffic condition is getting worse. A mix of positive and negative images.
     Evaluations of a specific city in Taiwan have received less attention so far, and even few had done so from the perspective of daily life needs, like dining, housing, transportation, and entertainment. Thus, the conclusions of the research may provide with some reference for academics and practitioners.

Reference ( 66 ) 〈TOP〉

吳珩潔，2002，「大台北地區民眾休閒滿意度與幸福感之研究」，台灣師範大學運動休閒所。
連結：
范姜群澔，2003，「都市觀光吸引力與媒體行銷關係之研究─以台中市都會區為例」，朝陽科技大學休閒事業管理系。
連結：
Ahmed, Z. U. “The influence of the component of a state’s tourist image on product positioning strategy.” Tourism Management 12, no.4 (1991): 331-340.
連結：
Baloglu, S. and D. Brinberg. “Affective images of tourism destinations.” Journal of Travel Research 35, no.4 (1997): 11-15.
連結：
Brandmeyer, D. D. Higher education activity and life satisfaction in the older adult. Unpublished doctoral dissertation, The University of Georgia, 1987.
連結：

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