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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 38 ) 〈TOP〉
  1. Anderson, E.W and M.W. Sullivan. “The Antecedents and Consequences of Customer Satisfaction for Firms.” Marketing Science 12 (1993):125-143.
  2. Anderson, E.W., C. Fornell, and D.R. Lehmann. “Customer Satisfaction, Market Share, and Profitability: Finding From Sweden.” Journal of Marketing 58 (July 1994):53-66.
  3. Burnham, T. A., J. K. Frels, and V. Mahajan. “Consumer Switching Cost: A Typology, Antecedents, and Consequences.” Journal of the Academy of Marketing Science 31 (2003): 109-126.
  4. Bolton, R.N., P.K. Kannan,. and M.D. Bramlett. “Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value.” Journal of Academy of Marketing Science 28 (2000):95-108.
  5. Chaudhuri, A., and M.B. Holbrook. “The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty.” Journal of Marketing 65 (April, 2001):81-93.
Times Cited (7) 〈TOP〉
  1. 莊銘淵(2009)。連鎖電腦補習班服務知覺構面對顧客滿意度的影響-以大台北地區為例。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2009。1-92。 
  2. 林晉賢(2008)。網路電話之服務價值、轉換成本及科技準備度對消費者購買意願之影響。淡江大學企業管理學系碩士在職專班學位論文。2008。1-115。 
  3. 駱明熙(2006)。行動電話用戶轉換行為探討-在行動電話號碼可攜服務開放後。長榮大學企業管理學系(所)學位論文。2006。1-88。
  4. 陳淑蘋(2006)。探討行動號碼可攜服務對電信業者選擇行為之研究。臺中科技大學事業經營研究所學位論文。2006。1-110。
  5. 楊美秀(2007)。涉入程度對顧客滿意度、顧客忠誠度影響之探討─以行動電話用戶為例。元智大學管理研究所學位論文。2007。1-63。
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