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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 34 ) 〈TOP〉
  1. Anderson, Rolph E. “Consumer Dissatisfaction: The Effect of Disconfirmed Expectance on Perceived Product Performance.” Journal of Marketing Research, Vol.10, No.1 (1973): 38-44.
  2. Bhattacherjee, Anol. “An Empirical Analysis of the Antecedents of Electronic Commerce Service Continuance.” Decision Support Systems, Vol.32, No.2 (2001a): 201-213.
  3. Chang, Y. H. “A Study on the Relationship among Service Quality, Customer Satisfaction, Trust, Commitment, and Behavioral Intentions—with Banking as an Example.” Unpublished Thesis, Tatung University, (2003).
  4. Chen, S. F. “An Examination of Repurchase Intention in Banking: Relating Customer Relationship, Service Quality, Brand Image, and Customer Satisfaction.” Unpublished Thesis, Tatung University, (2003).
  5. Coughlan, Anne T., E. Anderson, L. Stern, and A. El-Ansary. Marketing Channels. Upper Saddle River, NJ: Prentice-Hall, (2001).
Times Cited (2) 〈TOP〉
  1. 楊宗仁(2010)。網路ATM使用者滿意度與忠誠度之研究-以台灣為例。淡江大學國際商學碩士在職專班學位論文。2010。1-65。 
  2. 曾珮瑜(2011)。以TAM觀點來探討台灣高速鐵路網路訂票系統之顧客使用意願。中原大學國際貿易研究所學位論文。2011。1-56。 
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