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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 105 ) 〈TOP〉
  1. 黃璋如,「有機農業驗證制度與標章之研究」,2002年臺灣地區有機農業產業發展研討會專刊,33-51頁,2003年5月。
  2. Allison, N. K. “Development of a Test for Consumer Alienation from the Marketplace. ” Journal of Marketing Research 15, (1978): 565-575.
  3. Beharrel, B. and J.H. Macfie. “Consumer Attitudes to Organic Foods”, British Food Journal 93, no. 2, (1991): 25-30.
  4. Boccaletti, S. and M. Nardella. “Consumer Willingness to Pay for Pesticide-Free Fresh Fruit and Vegetables in Italy”, International Food and Agribusiness Management Review, no. 3, 3, (2000): 297-310.
  5. Bolton, D., I. Blair, C. Cowan, V. Jackson, J. Kennedy, and D. McDowell. “Consumer Food Safety Knowledge Segmentation of Irish Home Food Preparers Based on Food Safety Knowledge and Practice.” British Food Journal 107, no. 7 (2005): 441-452.
Times Cited (16) 〈TOP〉
  1. 吳淨宜(2014)。主觀知識與口碑對有機臉部保養品購買意圖影響之研究-以知覺風險為中介變數。淡江大學國際企業學系碩士班學位論文。2014。1-162。 
  2. 張儀婷(2012)。有機商品購買行為之研究—以不同生態意識區隔。淡江大學國際企業學系碩士班學位論文。2012。1-99。 
  3. 莊美凰(2016)。消費者網路購買有機蔬菜意願之研究。中原大學企業管理研究所學位論文。2016。1-68。 
  4. 魏文宏(2012)。天然與有機食品宣傳詞彙對消費者購買意願之研究。中原大學企業管理研究所學位論文。2012。1-61。 
  5. 廖婉婷(2013)。健康促進行為對有機農產品消費之影響。中山醫學大學醫療產業科技管理學系碩士班學位論文。2013。1-112。 
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