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  • 學位論文

應用下意識動作於產品設計之研究

The Research of Apply Subconscious Action to Design Products

指導教授 : 曹永慶
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摘要


本研究之目的在探討如何將下意識動作轉化為設計手法以協助設計思考展開之可行性。首先經由下意識動作行為之調查,分析下意識動作行為之結構,並建構出一可轉化為設計之模式,接著依據各類下意識動作手法設計樣本,進行下意識動作意象之測試,以分析各類手法之下意識動作意象並驗證手法之適切性。主要結果歸納如下: 1. 下意識動作行為結構主要由靜態表現之「為了遠離煩躁,讓體態處於不平衡狀態」和動態表現之「從事某事時,產生的輔助狀態」構成。其中「從事某事時,產生的輔助動作」包含「為了集中注意力,持續的單純敲擊動作」及「為了改變情緒,產生的動作」;而「為了改變情緒,產生的動作」又依情緒處理方式之不同分為消除情緒的「為了消除不耐煩,產生的破壞動作」以及穩定情緒的「為了穩定情緒,產生的動作」兩類,「為了穩定情緒,產生的動作」可再細分為「為了解除不安,不斷的改變物品形狀或位置」及「幫助思考,產生的簡單重複動作」。 2.下意識動作行為轉化為設計之方式為先將下意識動作行為結構中較具體之子概念先解構為”潛在目的、潛在目的修飾語、輔助動作之修飾語及動作四個要素,接著再以潛在目的修飾語、輔助動作之修飾語及動作為型態分析法中之參數尋求其可能原因,並組合可能之設計構想。 3.經由下意識動作行為之設計轉化所產生之組合案,可再整理出五項具體設計手法分別為:「互動多變化性動作」、「宣洩情緒的動作」、「自行產生節奏的動作」、「控制產生節奏的動作」、「操控的動作」。 4.創意性評價最高的為「操控的動作」群手法,並且產品具有「專心的」、「持續的」及「習慣的」意象,便能讓人感覺更有創意;喜愛感評價最高的為「宣洩情緒的動作」群手法,並且產品具有「有趣的」及「放鬆的」意象,便能讓人更加喜愛。

並列摘要


The purpose of this research is to discuss how to utilize subconscious action design methods to assist the development of design thinking, and to discuss the feasibility of forming subconscious action images through subconscious action design methods. Through the investigation of subconscious actions, analyze the structure of such actions and construct a design-transformable mode. Design samples based on various subconscious action methods and test the subconscious actions images, and analyze such images and verify the appropriateness of the methods. The achievements are summarized as follows: 1.The Image Structure of Subconscious Action Products can be composed of the “free – constrained” feeling element of the users about the products, the action element “rhythmic – chaotic” shown during the product usage and the “empty – fulfilled” feeling of the users after the use. Generally speaking, the products with more interaction and feedback can make users feel more fulfilled after the use. Otherwise, the products that auto-generate actions will make users feel much empty. Those with high changeability will make users comfortable, because users can use them in any way and will not feel constrained. 2.The Way to Transfer Subconscious Action into Design Components to design products, we further divide the sub-concept structure in the above stage into “potential purpose”, “modifiers for potential purposes”, “modifiers for auxiliary actions” and “actions” and derive reversely the reasons for forming them, and get the subconscious action morphological matrix , and mix them to get design example. 3.After Using Design Transformation of Subconscious Actions to Design Product Samples , we found five ways to design subconscious. They are : 「Interactive and Changeable Actions」、「The Actions of Emotional Relief」、「Automatic Rhythmic Actions」、「Rhythm-Control Actions」and「Controlled Actions」. 4.The Correspondence between the Subconscious Action Groups of Different Characteristics and the Overall Evaluation ; The “Creativity” evaluation of the “controlled action” group ranks the highest among the five groups. It is affected by the “distracting – absorbing”, “continued – intermittent” and “habitual – deliberate” images. That mean if the product has the continued actions that can draw users' attention, and its usage manner is different from the habits, it will make people feel creative; The “Aesthetics” evaluation of the “actions of emotional relief” ranks the highest among the five groups. It is affected by the “uninteresting – interesting” and “tense – relaxing” images, which mean the product will be more likable when added with interesting and relaxing actions.

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