供應鏈管理、JIT採購對大量客製化程度、顧客價值與競爭優勢的影響

THE IMPACT OF SUPPLY CHAIN MANAGEMENT AND JIT PURCHASING ON THE DEGREE OF MASS CUSTOMIZATION, VALUE TO CUSTOMER AND COMPETITIVE ADVANTAGE

李大智(Ta-chih Lee)

指導教授 ： 葉焜煌

大同大學/經營設計學院/事業經營學系所/碩士(2008年)

摘要

面對全球化市場及資訊科技的不斷進步，商場上的競爭，不再僅是單一企業就可以達成，而是必須要靠所有供應鏈的廠商共同努力，發展合作競爭的環境，建立良好的供應鏈管理模式。JIT採購的觀念至今已被許多公司所使用，JIT採購可為實施的公司帶來相當大的利益，如成本的降低、品質的改善和生產力的提昇等，與供應商建立良好的關係是JIT採購必備的條件。大量客製化就是要以大量生產的低成本、高效率為基礎，以滿足個別顧客的需求並提供多樣化、客製化的商品。
研究對象是針對2007年天下雜誌公佈的台灣製造業1,000大排名，進行普查，利用郵寄問卷調查方式蒐集資料。實證資料採用結構方程模式分析進行供應鏈管理、JIT採購對大量客製化程度、顧客價值與競爭優勢的影響。
本研究發現供應鏈管理對大量客製化程度有顯著影響，此即表示建立一個良好的供應鏈管理體系，可提供企業在大量客製化系統中的協調；大量客製化程度對顧客價值及競爭優勢有正向顯著的影響，因此，大量客製化程度的提昇，對於創造顧客價值及競爭優勢更具有加乘效果。

關鍵字

大量客製化 ； JIT採購 ； 供應鏈管理 ； 顧客價值 ； 競爭優勢

並列摘要

As we see global market an overwhelming issue each day and the information technology advances on a continuous basis, winning a heated business race requires so much more effort that goes beyond the reach of any single firm. The new fashion is the joint effort waged by all suppliers for a supply chain management system in the competitive environment. The concept of JIT purchase is now in use by a large number of companies as it does mean profit to the firms including lowered cost, improved quality and upgraded productivity among others and maintaining close relationship with the supplier is key to success in JIT purchasing. Mass production is to lower cost of production and improve efficiency while satisfying demands of individual customers, who ask for a large quantity of diversity and customization.
The research subjects is the top 1,000 Taiwanese manufacturers announced by the Common Wealth Magazine in 2007 through a mailing survey. Empirical data is analyzed by using structural equation modeling with AMOS 5.0 to explore the impacts of supply chain management, JIT purchasing on the degree of mass customization, value to customer, and competitive advantage.
The results of this study that supply chain management has a significant impact on the degree of mass customization and this suggests a well-established supply chain management system could help a corporate in coordinating. The degree of mass customization has a positive impact on value to customer and competitive advantage. Therefore, improving the degree of mass customization does help creating value to customer and make competitive advantage more powerful.

並列關鍵字

VALUE TO CUSTOMER ； MASS CUSTOMIZATION ； JIT PURCHASING ； SUPPLY CHAIN MANAGEMENT ； COMPETITIVE ADVANTAGE

參考文獻

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