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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 39 ) 〈TOP〉
  1. 杜書揚(民93),線上資訊系統品質衡量模式之建立 - 以網路書店為例,國立台灣大學資訊管理研究所碩士論文。
  2. 吳傳春,黃森和,蔡幸芸,國內網路書店服務品質衡量之研究,2006電子商務與數位生活研討會。
  3. 廖述賢,吳啟絹,張文榮(民95),網路書店的行銷策略品質 - 中華民國品質學會,第42屆年會暨第12屆全國品質管理研討會。
  4. 賴明政,蔡昕晏,服務品質、企業形象、顧客滿意度與再購意願間關係之研究-以3C連鎖店為例,國立台北商業技術學院商研所。2006 管理創新與新願景研究會。
  5. Bintner, J. “Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses.” Journal of Marketing 54, (1990): 69-82.
Times Cited (29) 〈TOP〉
  1. 林興偉(2015)。員工情緒智商、情緒表達與內部顧客滿意度之關係。淡江大學企業管理學系碩士在職專班學位論文。2015。1-57。 
  2. 陳美如(2015)。情緒智商對顧客忠誠度之影響:以顧客滿意度為中介角色。淡江大學企業管理學系碩士在職專班學位論文。2015。1-58。 
  3. 陳小娟(2015)。情緒勞務對顧客滿意度之影響:探討顧客導向行為之中介角色。淡江大學企業管理學系碩士在職專班學位論文。2015。1-62。 
  4. 王佑文(2014)。休閒涉入、體驗品質、參觀滿意度與重遊意願之研究-以宜蘭縣立蘭陽博物館為例。淡江大學國際企業學系碩士班學位論文。2014。1-157。 
  5. 趙彥嘉(2013)。顧客導向行為成因與結果之跨層次研究。淡江大學企業管理學系碩士班學位論文。2013。1-161。 
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