Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 86 ) 〈TOP〉
  1. [1]. 方世榮 & 張苑惠。2006年。網路口碑之形成影響因素以網路涉入程度與虛擬社群管理為干擾因素,Journal of e-Business,8(4),pp 499-532。
  2. [3]. 李文伶。2002年。網路口碑之影響因素研究。私立元智大學管理研究所碩士論文。
  3. [4]. 范佳慧。2005年。科技準備度對顧客使用網路自助服務意願之調節效果及顧客滿意,大同大學事業經營研究所碩士論文。
  4. [5]. 吳佳盈。2005年。影響線上遊戲玩家持續使用行為之研究,國立東華大學企業管理研究所。
  5. [18]. 關復勇、楊亞琦、鄭尹惠。2005年。知覺品質與網路口碑溝通間關係之研究-以顧客承諾為中介角色之分析,行銷評論。
Times Cited (9) 〈TOP〉
  1. 梁欣芸(2014)。行動口碑與消費者App下載意圖之關係。淡江大學國際企業學系碩士班學位論文。2014。1-73。 
  2. 陳楚穎(2011)。擴增實境應用於旅遊規劃系統之開發與評估。臺中科技大學多媒體設計系碩士班學位論文。2011。1-74。 
  3. 莊雅茹(2011)。消費者使用擴增實境做為廣告媒介之研究。中央大學企業管理學系學位論文。2011。1-121。
  4. 陳勛暉(2011)。知覺銷售倫理、電子口碑、商店印象、商店信任對再購意願之影響-以線上購物商店為例。崑山科技大學企業管理研究所學位論文。2011。1-64。
  5. 王政揚(2011)。網路個資開放意圖之研究。成功大學高階管理碩士在職專班(EMBA)學位論文。2011。1-88。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :